About HiHo
We’re not just here to make your employees “happier.”
We’re here to make them unstoppable.
Meet Saj and Alastair – two guys who cracked the code on building companies where talent thrives and profits soar. Their last venture, Radicle, wasn’t just another success story. Between 2019 and 2023, they took their own company through a complete cultural makeover that delivered 400% growth, landed them on Deloitte’s 50 Best-Managed Companies list, and caught the attention of one of Canada’s biggest banks (who bought them out).
The best part? Everyone was having fun the whole time.
Their secret weapon? The Japanese concept of ikigai – that sweet spot where what you love, what you’re good at, what the world needs, and what you can be paid for all intersect. When you help people find their ikigai within your organization, magic happens. Suddenly work isn’t just work – it’s purpose in action.
Now they’re sharing the playbook with leaders who are tired of the old “grind it out” mentality and ready to prove that great culture isn’t just nice-to-have fluff – it’s the hardest competitive advantage there is.
What We Actually Do (Spoiler: It’s Not Team-Building Exercises)
Cultural Transformation That Actually Works
- Build cultures so magnetic that people fight to get in and never want to leave
- Create psychological safety where your team feels safe to be brilliant (and occasionally mess up)
- Turn your workplace into a community where people show up for something bigger than a pay check
Employee Engagement That Goes Beyond Pizza Fridays
- Help individuals discover their ikigai – where their talents, passions, and purpose align with what your business needs
- Create environments where people see exactly how their daily work contributes to something meaningful
- Transform workplaces where talent is not just utilized but genuinely fulfilled
- Build teams where strengths and passions are acknowledged, channelled, and celebrated
Leadership Development for Humans
- Help leaders navigate change with actual emotional intelligence
- Develop servant leadership skills (because nobody wants to work for a tyrant anymore)
- Align everyone around shared values and those audacious goals that make people jump out of bed on Monday morning
The Results? Pretty Spectacular.
Business Performance That Makes CFOs Smile
- Dramatic growth (see: Radicle’s 400% explosion)
- Industry recognition and awards that look great on the wall
- Innovation and productivity that comes from teams that actually trust each other
- Employee retention so good you’ll forget what turnover costs feel like
Sustainable Competitive Advantage
- Culture becomes your brand (inside and out)
- Build organizations that can weather any storm by tapping into deep employee commitment and creativity
- Become the place where top talent feels a genuine sense of belonging and purpose
- Unlock the innovation that comes when people’s personal mission aligns with your company’s vision
We don’t just want companies to have “happier employees” – we want to help leaders create workplaces that are both deeply fulfilling for people AND highly profitable for the business. It’s about proving that culture isn’t soft – it’s the hardest competitive advantage there is.
Meet the Troublemakers
Alastair has a dangerous belief: that exceptional business results come from helping talented people find their professional sweet spot. After co-founding Radicle in 2008, he and Saj proved this wasn’t just wishful thinking by transforming their own company culture and watching it explode into 400% growth and a spot on Deloitte’s Best-Managed Companies list. The cherry on top? A successful acquisition by one of Canada’s major banks.
These days, Alastair spends his time as a cultural revolution mentor (yes, that’s a real job title), working with leaders who are smart enough to bet that aligning individual purpose with business strategy might actually be the ultimate competitive advantage. Armed with emotional intelligence, authentic values, and an obsession with servant leadership, he guides organizations through transformations that are equal parts challenging and exhilarating.
His superpower? Making the impossible seem inevitable – one cultural shift at a time.
Saj is the kind of executive who makes “business results” and “people fulfillment” seem like natural best friends instead of mortal enemies. With a track record of turning ambitious visions into reality, he’s mastered the art of creating engaged teams that actually want to work toward a common goal (imagine that).
While other leaders obsess over quarterly numbers, Saj focuses on building lasting competitive advantages by aligning culture with operational excellence. His approach? High emotional intelligence, genuine care for positive change, and just enough strategic brilliance to earn recognition from the Globe & Mail and Report on Business.
The result is leadership that’s both impressively credible and genuinely effective – proof that the best business outcomes happen when individual talent and organizational purpose are perfectly aligned.